Calm thinking.
Useful action.

Brad Hauck

With more than 25 years in marketing and more than 15 years as a volunteer firefighter, Brad brings two practical perspectives to business resilience: how businesses work, and how teams make decisions under pressure.

He is a teacher, speaker and the author of Run Towards the Flames. DisasterTough applies his decision framework to the seven consequences that can stop a business.

The aim is straightforward: give business owners and teams a way to practise before the plan falls apart.

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