The scenario lands.
Your team faces a business interruption.
BUSINESS RESILIENCE. PRACTISED.Are You Disaster Ready? ↗
WHEN THE PLAN FALLS APART
A disaster’s hit.
Your business
just stopped.
What now?
You can’t rehearse every disaster. You can practise the decisions that keep your business moving.
WITH BRAD HAUCK AUTHOR · SPEAKER · VOLUNTEER FIREFIGHTER
25+Years in
business & marketing
business & marketing
MEET BRAD HAUCK
Fireground thinking.
Business reality.
Brad brings marketing, teaching and volunteer firefighting experience to the decisions business owners face under pressure. He’s the author of Run Towards the Flames. His approach starts with the consequence, then asks what to do next. DisasterTough brings that thinking into practical drills for business teams.
25+YEARS IN MARKETING20+YEARS VOLUNTEER FIREFIGHTING
THE CAUSE CHANGES. THE CONSEQUENCE DOESN’T.
It doesn’t have to be
a disaster to stop you.
A missing person. A locked account. A late payment. A supplier gone quiet. The question is what your team does next.
01 / KEY PERSON MISSING02 / SYSTEMS OFFLINE03 / CASH FLOW INTERRUPTED04 / SUPPLIER GONE
SEVEN WAYS A BUSINESS STOPS
Know your weak point.
Then practise for it.
Different disruptions. Seven consequences.
Start with the Stop your business can least afford.
People stop
01Your key person is unavailable. What only exists in their head?
EXPLORE THE STOPExplore this Stop →
Money stops
03Your biggest payment is late. What gets paid next?
EXPLORE THE STOPExplore this Stop →
Supply stops
04Your supplier disappears. How long can you keep going?
EXPLORE THE STOPExplore this Stop →
Place stops
05You cannot enter your premises. Can you still operate?
EXPLORE THE STOPExplore this Stop →
Leadership stops working
06Everyone is waiting for a decision. Who takes command?
EXPLORE THE STOPExplore this Stop →
Demand changes suddenly
07Customers change direction. How quickly can you respond?
EXPLORE THE STOPExplore this Stop →
THE DECISION FRAMEWORK
Not every fire
is yours to fight.
01 / CONFRONT
Fight It.
Act directly when the consequence matters and you have a safe, workable way to change it.
02 / FIND ANOTHER WAY
Flank It.
Keep essential work moving through another route while the original problem is dealt with.
03 / MAKE A CHOICE
Let It Burn.
Accept a manageable loss so you can protect what matters more. Choose deliberately.
THE FLAGSHIP EXPERIENCE / ONE DAY / YOUR TEAM
The Business
Fire Drill.
A plan tells you what should happen.
A simulation shows you what actually happens.
WHEN SOMETHING IMPORTANT STOPS
The decisions get real.
Priorities, communication and authority are put to the test.
The gaps become visible.
Debrief the decisions. Identify what needs to change.